The analysts noted, that the revenue for the first three months of 2022 turned out to be higher than total sales revenue for the entire 2020 and amounted to almost half of the turnover reported by market players in 2021.
At the same time, the physical output turned out to be less than the total volume of money. The increase in minimum dosage units (MDU) was estimated at 72%. Since the beginning of 2022, Russian retailers have sold 1.8 million MDU, as specified by RNC Pharma.
“The rapid growth of online sales can hardly be considered nonsense. Let’s say, in 2021 we saw a three-fold dynamics in rubles, though the reasons were fundamentally different. During the past year, consumers actually warmed up to the convenience of the channel, which is the result of active marketing efforts by pharmaceutical companies,” explained the experts.
According to their estimates, the first months of the current year have seen considerable increases in online sales of veterinary drugs, but “panic buying” was registered in March. “The consumers being anxious about foreign-made drugs availability started stocking up on medicines they normally use. Consequently, the ruble volume of veterinary drug sales in March has grown by 3.4 times compared to the same period in 2021, and sales volumes have increased by 2.1 times,” the analysts added.
At the same time, the total amount of brands has not increased over the year. Moreover, a slight reduction in product range has been recorded – 359 brands available for purchase in the first quarter of 2022 (3 less, than a year earlier).
The top 10 most popular brands sold online include Foresto (manufactured by Elanco), Pimopet (by Gigi) and Frontline (by Boehringer Ingelheim).